muskanislam99
Do³±czy³: 29 Gru 2024
Posty: 1
|
 Wys³any: Nie Gru 29, 2024 09:31 Temat postu: Marketing strategies for your business |
 |
|
We believe that a digital marketing strategy is essential to take advantage of the growing opportunities of digital marketing, however, even in 2020, many businesses do not have a digital marketing strategy. A recent survey showed that almost half (45%) of businesses still do not have a planned digital marketing strategy:
Unova Free Courses: Expand your knowledge
Unova offers a range of free online courses. Expand your knowledge and improve your skills. Take advantage of this opportunity!
Learn more
Does your organization have kcrj a clearly defined digital marketing strategy?
How to structure a digital marketing plan?
An integrated digital strategy will provide you with a foundation for all the key online marketing activities we recommend in the digital marketing planning framework . This integrates some essential multichannel marketing activities covering all parts of the customer lifecycle, broken down into these sections:
Plan: Use a data-driven approach to review your current digital marketing effectiveness, customize analytics, establish performance metrics and SMART goals, and create a strategy for prioritized improvements in how you deploy digital marketing media, technology, and data to increase leads and sales.
Reach: Build awareness using the top 6 online marketing techniques that will drive visits to your website.
Action: Encourage interactions on your website or social media to help you generate leads for the future.
Conversion: Use retargeting, nurturing and conversion rate optimization to remind and persuade your audience to buy online or offline if phone and face-to-face channels are important to you.
Engagement: Increase sales from existing customers by improving personalized communication using web, email and social media marketing.
Digital Marketing Strategy: How to Structure a Plan?
How to structure a plan
An effective digital strategy will help you make the right decisions to make your business successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure that all key strategy development and implementation activities are included.
A Digital Marketing Strategy should involve a review to verify that all your capabilities are in place to help your organization manage all digital touchpoints. Here are three strategies:
1. Blogging with SEO in mind
Blogging is not about writing down what you did today. It’s about journaling. If you take this approach to blogging, and you don’t already have an existing, loyal audience that hangs on your every word, then your business blog will be a ghost town.
How do you solve this?
Write about the problems your target customers are actually searching for. Say you sell computer parts online. Chances are your customers are searching for things like:
Why is my computer so slow?
How to build a computer
How to speed up a computer
You can help people solve these problems while integrating your store's products into the content itself.
For example, a slow computer could come down to the RAM, or hard drive, or CPU. So help readers diagnose their problem and offer product solutions in the process.
Free training in ECA – Child and Adolescent Statute
Acquire new skills and transform the way you see society with our free ECA course. Sign up now and start making a difference in the lives of children and adolescents!
Learn more
The same goes for “how to build a computer.” Explain how to do it and recommend the specific components they need. This concept works in almost every industry.
If you’re a real estate agent , then instead of blogging about the latest industry award that no one cares about, write about real-world problems that potential clients are looking for:
How to invest in real estate
How to buy a house
What Credit Score Do I Need to Buy a Home?
2. Social Media Marketing
Most companies' social media marketing strategy can be summed up in one sentence: keep posting boring updates and promotions to followers across all channels.
If this is what you’re doing, stop now. This is not a social media marketing strategy; it’s just a way to waste time and alienate your followers .
So what should you be doing? Focus on one social network
Building a following takes time and effort. If you spread yourself too thin, then it won’t work. For this reason, it’s best to focus on just one social network, at least initially.
But which one should you choose?
Contrary to popular belief, it’s not necessarily the one with the most users. It’s about finding the network where your target audience hangs out and understanding whether you can serve their purpose there.
For example, most SEO professionals hang out on Twitter or Facebook. Few of them are on Snapchat or Instagram – at least not in a professional capacity.
Regardless of which platform you choose, you need to make an effort to understand why your audience is there and how you can serve them.
Free Community Health Agent Course
Expand your knowledge and improve the health of your community with this free Community Health Agent course. The course is online and available to anyone who wants to make a difference in their community. Don't miss out on this opportunity!
Learn more
For example, people tend to go to YouTube to be entertained or to learn something.
Facebook, on the other hand, is different. People don’t want to see 30-minute tutorials or promotions popping up in their newsfeeds. They want to see interesting, funny, or shocking content that they can share with their friends.
To grab people's attention here, you need to tell a story, create a short video , or do something else that stands out in an endless sea of promotions and vanity photos.
Email marketing
Email marketing
Every time you publish a new blog post, you send out a newsletter. This is an Email Marketing Strategy .
It takes minutes to do, and sends thousands of people to our blog. But it doesn't happen overnight.
So, if you haven’t implemented email marketing yet, the best time to start is right now.
How? The first step is to generate traffic to your website.
There are many ways to do this, but blogging with SEO in mind (see #1) is the best long-term strategy. The next step is to convince these people to subscribe to your newsletter.
But the thing that unites all of these tactics is providing something of value. It could be a PDF version of the post (content upgrade), a free 7-day email course, or something else.
Final Considerations
The key to digital marketing success in today’s climate is embracing the consumer mindset.
In other words, stop giving people the hard sell and instead seek to solve their problems through free, valuable content that is relevant to your business.
It’s also important not to try all of the above strategies at once. Pick one, then experiment and master it before moving on to the next.
_________________
kcrj |
|
POMOC
Szukaj
U¿ytkownicy
Grupy
Rejestracja
Profil
Zaloguj siê, by sprawdziæ wiadomo¶ci
Zaloguj
